Our client, a UK Government-approved COVID-19 testing provider, teamed up with Synergy to fulfil testing demand at the PGA European Tour.
Synergy partnered with Cignpost Diagnostics in the rapid delivery of highly experienced scientific professionals for a global COVID-19 onsite testing team.
Cignpost Diagnostics was looking to pivot its existing services during the COVID-19 pandemic and approached Synergy for assistance in developing multiple scientific teams to support the projects they had recently won.
The client needed a scalable model which would enable them to provide the on-location scientists needed to keep the PGA European Tour Tournament running, in addition to various TV and film set locations around the country. Synergy provided scientific leadership to rapidly onboard, train, and manage the teams of scientists required.
The ChallengeFrom the outset of our partnership, the key challenges identified included the speed and agility required, the variety of locations (twenty-three in total), and the rapidly changing landscape as new projects were won. Finding scientists willing to temporarily relocate, join mobile teams (sometimes travelling across different locations around the globe), and deliver fast, accurate test results also presented a challenge.
In partnering with Cignpost Diagnostics, Synergy recognised an opportunity to develop and deliver a fully outsourced scientific solution to support the client in delivering COVID-19 testing to its prestigious client base.
Once the solution was identified, we devised a targeted marketing and resourcing campaign aimed at attracting people to the exciting locations and opportunities that Cignpost Diagnostics were offering.
We showcased the PGA European Tour and film set collateral, deploying the hashtag #scienceontour to create some buzz surrounding the Cignpost Diagnostics opportunity and business model. Using smart audience data, we also partnered with our resourcing business, SRG, and targeted relevant social channels and the existing SRG database via their recently formed COVID-19 Rapid Response Team.
We utilised their wide network of connections, access to job boards, and business partners to reach as wide an audience as possible. We set up daily pulse calls between Cignpost Diagnostics and ourselves to ensure clear and direct communication lines throughout the process.
Within the space of five months, Cignpost Diagnostics was present and winning business across twenty-three global locations. By aligning both businesses’ preference for agility and efficiency, together we delivered a fully governed scientific solution and adhered to the incredibly tight turnaround times from brief to start date (four days a week since project inception).
Cignpost Diagnostics relies on the mobility and agility of its workforce in order to deliver the vast amounts of rapid test results the industries they serve require. As such, maintaining the pace of the project relied on both parties creating a partnership of trust based on an understanding of culture and requirements.
The teams from both Cignpost Diagnostics and Synergy continue to successfully work closely together during this rapid period of growth and transformation and the key to both businesses’ success is our ability and desire to remain agile.